1. Information We Collect
We collect information you voluntarily submit through our contact, referral, tour booking, and newsletter forms, including: name, email address, phone number, organization or role (e.g., DDA case manager, guardian), and any inquiry notes you choose to provide. We also collect limited technical data via analytics and conversion tracking, such as browser type, pages visited, and approximate location (region level).
2. Lawful Basis & Consent
We process personal information based on your consent when you submit a form, under our legitimate interests in responding to inquiries and operating our business, and to comply with legal obligations. Where required (e.g., for EU/UK visitors under GDPR, or California residents under CCPA/CPRA), you may withdraw consent or opt out at any time by contacting us at info@avenuehome.us.
3. Health Data Handling (No PHI on Public Forms)
Avenue Home is a residential care provider, and we recognize the sensitivity of health-related information. We do not collect Protected Health Information (PHI) on this public website. Our public forms are intentionally limited to contact and intake-coordination details. Please do not submit clinical, diagnostic, or medical records through this website. Clinical details are routed through HIPAA-compliant channels only, directly with our care team, after a verified intake relationship is established.
Washington State's My Health My Data Act (MHMDA) and similar state laws impose additional requirements on consumer health data. Because we do not collect health data via this site, the public site is not designed as a consumer health data repository.
4. Tracking, Analytics & Pixels
This site may use analytics and conversion tracking (such as Google Analytics, Google Ads, and Meta/Facebook tools) to measure traffic and marketing effectiveness. To protect visitors in a health-adjacent context, we use compliant, server-side tracking that fires generic "Lead" and "Schedule" events only - no health keywords, condition names, or form field contents are transmitted to advertising platforms. Health-related URL paths are excluded from advertising tracking. You can opt out of tracking via your browser settings or our cookie preferences.
5. How We Use Information
We use submitted information to respond to inquiries, coordinate tours and intake, communicate with DDA case managers and guardians about placement, send requested resources or newsletters, improve our website, and comply with legal obligations. We do not sell personal information.
6. Data Sharing
We share information only as necessary to operate our business - for example, with our CRM and scheduling tools to process your booking or referral, or as required by law. Service providers we use are bound by confidentiality and data protection obligations.
7. Your Rights
Subject to applicable law, you may have the right to access, correct, or delete your personal information, opt out of the "sale" or "sharing" of your data, and restrict or object to certain processing. To exercise these rights, contact us at info@avenuehome.us.
8. Data Retention & Security
We retain personal information only as long as necessary to fulfill the purposes described here or as required by law, then securely delete or anonymize it. We use reasonable administrative, technical, and physical safeguards to protect your information.
9. Children's Privacy
Avenue Home serves adults. This website is not directed to children under 13, and we do not knowingly collect personal information from children under 13 (COPPA). If you believe a child has submitted information to us, contact us for prompt deletion.
10. Contact
Questions about this Privacy Policy or your data can be directed to our privacy contact at info@avenuehome.us or by calling (253) 348-6004.